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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?

Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208

Persistent link: https://www.econbiz.de/10011608892

Research Note : And Then What Happened? A Longitudinal Study of the Temporal Effects of Adding an Online Channel in Grocery Retailing

Choungprayoon, Tanetpong; Fröberg, Emelie; Rosengren, Sara - 2021

This study investigates the temporal effects of customer online adoption on customer spending when an online channel is added to an existing offline grocery offer. The purpose is to test whether customer spending initially increases, because customers can buy more with increased convenience, but...

Persistent link: https://www.econbiz.de/10013239900

The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]

Rosengren, Sara (ed.) - 2013

Persistent link: https://www.econbiz.de/10009769351

Think outside the ad : can advertising creativity benefit more than the advertiser?

Rosengren, Sara; Dahlén, Micael; Modig, Erik - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 320-330

Persistent link: https://www.econbiz.de/10010230068

Why the marketer's view matters as much as the message

Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312

Persistent link: https://www.econbiz.de/10010419818

Can advertising creativity affect product perceptions and retailer evaluations?

Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461

Persistent link: https://www.econbiz.de/10010429344

The value of ambient communication from a consumer perspective

Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10010514630

Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010503344

Advertising creativity matters

Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403

Persistent link: https://www.econbiz.de/10003768840

Experience value as a function of hedonic and utilitarian dominant services

Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135

Persistent link: https://www.econbiz.de/10011435705