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A stochastic model of rational addiction

Yang, Zaifu; Zhang, Rong - In: Annals of economics and finance 23 (2022) 2, pp. 223-251

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013533126

Rational addictive behavior under uncertainty

Yang, Zaifu; Zhang, Rong - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010396041

Rational Addiction Under Uncertainty1

Yang, Zaifu; Zhang, Rong - 2021

We develop a new model of addictive behavior that takes as a starting point the classic rational addiction model of Becker and Murphy, but incorporates uncertainty. We model uncertainty through the Brownian motion process. This process is used to capture both random events such as exposure to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013323316

Coach versus goldlion : the effect of socially versus personally oriented motives on consumer preference for foreign and domestic masstige brands in emerging markets

Zhang, Zhe; Yao, Alex Yao; Yang, Zhiyong - In: Journal of international marketing 32 (2024) 3, pp. 101-115

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015165218

Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications

Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003980617

A proposed model of online consumer behavior : assessing the role of gender

Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008652213

Parental style and consumer socialization among adolescents : a cross-cultural investigation

Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010245289

Consumer adoption of new products : independent versus interdependent self-perspectives

Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010345568

Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal

Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010495369

How culture matters in children's purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003485158