Similar Search Results

Handbook of culture and consumer behavior

Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015

Persistent link: https://www.econbiz.de/10011297040

Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions

Herk, Hester van (ed.); Torelli, Carlos J. (ed.) - 2017

Persistent link: https://www.econbiz.de/10011700541

Analyzing the cultural diversity of consumers in the global marketplace

Alcantara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305438

Analyzing the cultural diversity of consumers in the global marketplace

Alcántara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305472

The role of culture in creative execution in celebrity endorsement : the cross-cultural study

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172

Persistent link: https://www.econbiz.de/10010189495

Cross-cultural window on consumer behavior

Callebaut, Jan (contributor) - 2000

Persistent link: https://www.econbiz.de/10001516697

The Routledge companion to ethnic marketing

Jamal, Ahmad (ed.) - 2015

Persistent link: https://www.econbiz.de/10011298563

The Routledge companion to ethnic marketing

Jamal, Ahmad (contributor); Laroche, Michel (contributor); … - 2015

pt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3. Identity, space and ethnic entrepreneurship -- pt. 4. Globalization, religion and materialism -- pt. 5. Market segmentation and targeting -- pt. 6. Advertising -- pt. 7. Ethical and...

Persistent link: https://www.econbiz.de/10013183448

Cultural consequences of brands' masstige : an emerging market perspective

Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353

Persistent link: https://www.econbiz.de/10013271407

The importance of fashion : the Chinese and US Gen Y perspective

Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10010380438