Narrow search
Showing 1 - 10 of 40
Cover Image
Strategic sales conversations as a foundation for effective partnership selling
Shepherd, C. David; Miles, Morgan P.; Munilla, Linda S. - In: Journal of business & economics research 7 (2009) 2, pp. 1-7
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003812804
Cover Image
The interrelationship between temporal and enviromental orientation and pro-environmental consumer behaviour
Polonsky, Michael Jay; Vacino, Andrea; Grimmer, Martin; … - In: International journal of consumer studies 38 (2014) 6, pp. 612-619
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010509696
Cover Image
The effect of purchase situation on realized pro-environmental consumer behavior
Grimmer, Martin; Kilburn, Ashley P.; Miles, Morgan P. - In: Journal of business research : JBR 69 (2016) 5, pp. 1582-1586
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011450359
Cover Image
The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011298893
Cover Image
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011869845
Cover Image
With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011685468
Cover Image
Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011643277
Cover Image
Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity; Mehmet, Michael; Miles, Morgan P. - In: Australasian marketing journal 27 (2019) 3, pp. 149-157
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012110321
Cover Image
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012424277
Cover Image
Creating commercially compelling website-service encounters : an examination of the effect of website-service interface performance components on flow experiences
Carlson, Jamie; O'Cass, Aron - In: Electronic markets : the international journal on … 21 (2011) 4, pp. 237-253
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009405904