We consider a queueing system in which customers are loss averse towards both price and delay attributes: customers compare these two attributes to their rational expectations of the outcomes, with losses being more painful than equal-sized gains being pleasant. We first study customers'...

When a patient's illness perception is inconsistent with a doctor's diagnosis result, she may seek for more doctoral opinions, a behavior called doctor shopping. Patients then update their beliefs about their health status, following the Bayes' rule. In this study, we model and derive patients'...

Consumers seek for not only base functionalities of products they buy but also fairness in transactions. In this work, we investigate how such fairness-seeking behavior affects a manufacturer's distribution channel structure selection. Specifically, the manufacturer can sell the product directly...