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An Empirical study of Brand Marketing Using TOPSIS MCDM Method

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Brand marketing is for brands to establish and nurture the relationship between consumers. A unique product or service instead of highlighting, brand marketing promotes the integrity of the brand, of the brand products as support points that support the promise and uses services. Ideal solution...

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Multi-store consumer satisfaction benchmarking using spatial multiple criteria decision analysis

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Customer preference oriented product design using AHP-modified TOPSIS approach

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Multiple criteria nonlinear programming classification with the non-additive measure

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An interactive search method based on user preferences

Roy, Asim; Mackin, Patrick; Wallenius, Jyrki; Corner, James - In: Decision analysis : a journal of the Institute for … 5 (2008) 4, pp. 203-229

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Integrating customer's preferences in the QFD planning process using a combined benchmarking and imprecise goal programming model

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Multiple criteria decision making in hotel location : does it relate to postpurchase consumer evaluations?

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Explaining choice quality with decision style, cognitive reflection and decision environment

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A new approach to multi-objective transportation problem forbinding relationship between warehouse to consumer and consumer to consumer

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