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Multichannel search patterns and webrooming behaviours in the service industries : the case of motor insurance
Hu, Tun-I; Tracogna, Andrea - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 57-81
Persistent link: https://www.econbiz.de/10012583871
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Multichannel customer journeys and their determinants : evidence from motor insurance
Hu, Tun-I; Tracogna, Andrea - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238335
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Channel choices and interaction patterns in continuously provided services : a customer journey perspective
Tracogna, Andrea; Hu, Tun-I - In: Journal of marketing theory and practice : JMTP 32 (2024) 3, pp. 396-412
Persistent link: https://www.econbiz.de/10014574504