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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
13
Brand
9
Markenartikel
9
Brand management
8
Markenführung
8
Brand image
5
Markenimage
5
Perception
4
Wahrnehmung
4
Advertising effects
3
Marketing management
3
Marketingmanagement
3
Werbewirkung
3
Advertising media
2
Aesthetics
2
Marketing theory
2
Marketingtheorie
2
Product design
2
Produktgestaltung
2
Werbeträger
2
aesthetics
2
color
2
Ästhetik
2
Advertising
1
Agency
1
Animation
1
Attention
1
Betriebsgröße
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand personality
1
Brand recall
1
Brands
1
Cognition
1
Computergraphik
1
Computerspiel
1
Conceptual framework
1
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Undetermined
4
Free
1
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Article
10
Book / Working Paper
3
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Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
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1
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1
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Language
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English
13
Author
All
Brasel, S. Adam
13
Hagtvedt, Henrik
4
Aaker, Jennifer
3
Fournier, Susan
3
Gips, James
3
Grewal, Dhruv
1
Kohli, Chrianjeev
1
Sample, Kevin L.
1
Woodside, Arch G.
1
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Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
13
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1
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
2
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
3
Breaking through fast-forwarding : brand information and visual attention
Brasel, S. Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://www.econbiz.de/10003782411
Saved in:
4
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
5
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://www.econbiz.de/10003566682
Saved in:
6
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
9
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
10
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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