, demonstrating the positive influence of trust (β = 0.40), commitment (β = 0.08), communication (β = 0.12), and conflict management … (β = 0.08) on brand love. These results demonstrated that trust, as a dimension of relationship marketing, guarantees a … emphasize trust by banks can strengthen brand love and foster developing markets in an emerging economy. Although previous …

relationship orientation concept as an additional antecedent of trust, affective commitment and attitudinal loyalty. Yet, for a … significant direct antecedent of relationship quality (trust and affective commitment) and, indirectly, attitudinal loyalty … goods sector. The authors show that perceived quality impacts relationship quality (trust and affective commitment), which …

(brand identification, brand trust and brand commitment). Design/methodology/approach – The conceptual model and associated … discriminate brand love from three important relational constructs (i.e. brand trust, brand identification and brand commitment … of the different relational constructs (trust, identification, commitment and love) are compared and the relevance of …

quality (trust‐credibility, trust‐benevolence, affective commitment), and attitudinal loyalty. Design …‐store brand image expression has direct positive impact on trust‐benevolence and affective commitment. At the same time, perceived …, throughout the causal links which exist between value, trust and affective commitment. Also, the authors' results support the …