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"This book examines the emergence of professional advertising in western India during the interwar period. It explores … sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a … professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in …
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"The history of consumption has experienced remarkable growth since the 1980s, driven by the interest of scholars in a variety of historical subdisciplines and other social scientific fields. This volume seeks to bring the resultant diversity of specialized approaches into one common discourse....
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Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred...
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This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning...
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