We consider a queueing system in which customers are loss averse towards both price and delay attributes: customers compare these two attributes to their rational expectations of the outcomes, with losses being more painful than equal-sized gains being pleasant. We first study customers'...

When a patient's illness perception is inconsistent with a doctor's diagnosis result, she may seek for more doctoral opinions, a behavior called doctor shopping. Patients then update their beliefs about their health status, following the Bayes' rule. In this study, we model and derive patients'...

Consider a situation where a service provider serves two types of customers, sophisticated and naive. Sophisticated customers are well-informed of service-related information and make their joining-or-balking decisions strategically, whereas naive customers do not have such information and rely...