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The impact of source effects and message valence on work of mouth retransmission
Radighieri, Jeffrey P.; Mulder, Mark - In: International journal of market research : JMRS ; the … 56 (2014) 2, pp. 249-263
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010347863
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Sustainable values and willingness to pay : an analysis of an analytical technique
Beldona, Sri; Radighieri, Jeffrey P.; Remidez, Herbert - In: Journal for global business advancement : JGBA 14 (2021) 2, pp. 216-240
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012595076
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Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping; Radighieri, Jeffrey P. - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 765-787
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012607289
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Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang; Mariadoss, Babu John; Echambadi, Raj; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 279-292
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009530704
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011413949
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Customer satisfaction with consumption systems
Bindroo, Vishal; Mariadoss, Babu John; Echambadi, Raj; … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 1-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012196327
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Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012131599
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An extended health belief model for COVID-19 : understanding the media-based processes leading to social distancing and panic buying
Radanielina-Hita, Marie Louise; Grégoire, Yany; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 132-152
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013493155
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The attenuation effects of time and "sensemaking" surveys on customer revenge
Grégoire, Yany; Khamitov, Mansur; Carrillat, François A. - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 172-196
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192994
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009007733