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A personalised recommendation algorithm of user preference products based on Bayesian network

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BayesRec : personalize search ranking with customer attribute-level willingness-to-pay using heterogeneous booking choice data

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Hybrid time centric recommendation model for e-commerce applications using behavioral traits of user

Sreenivasa, B. R.; Nirmala, C. R. - In: Information technology and management 24 (2023) 2, pp. 133-146

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Screening with Persuasion

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Bayesian nonparametric customer base analysis with model-based visualizations

Dew, Ryan; Ansari, Asim - In: Marketing science 37 (2018) 2, pp. 216-235

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Hamiltonian sequentialMonte Carlo with application to consumer choice behavior

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Communicating brands intelevision advertising

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A semiparametric approach to estimating reference price effects in sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643

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Hamiltonian sequential Monte Carlo with application to consumer choice behavior

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Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations

Dew, Ryan; Ansari, Asim - 2017

Marketing managers are responsible for understanding and predicting customer purchasing activity, a task that is complicated by a lack of knowledge of all of the calendar time events that influence purchase timing. Yet, isolating calendar time variability from the natural ebb and flow of...

Persistent link: https://www.econbiz.de/10014035572