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Consumer behaviour
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Funk, Daniel C.
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Ko, Yong Jae
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Kunkel, Thilo
23
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20
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20
Han, Heesup
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19
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15
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
143
Journal of sport management : the official journal of the North American Society of Sport Management
129
Sport marketing quarterly : preferred journal of the Sport Marketing Association
119
International journal of sports marketing & sponsorship
106
Journal of business research : JBR
105
International journal of sport management and marketing : IJSMM
99
Sport management review
89
Journal of retailing and consumer services
88
European Sport management quarterly : ESMQ
86
Psychology & marketing
74
NBER working paper series
69
International journal of hospitality management
67
Journal of sports economics
62
Journal of fashion marketing and management
61
International journal of consumer studies
57
American journal of agricultural economics
53
Journal of international consumer marketing
43
The journal of consumer marketing
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Applied economics
37
The American economic review
36
Asia Pacific journal of marketing and logistics
35
International journal of sport finance
34
Journal of marketing theory and practice
34
Journal of business ethics : JOBE
33
Journal of consumer behaviour : an international research review
32
Journal of marketing communications
31
International journal of retail & distribution management
30
Marketing intelligence & planning
30
Marketing science
30
Applied economics letters
29
American economic journal : a journal of the American Economic Association
28
Journal of advertising research
28
Journal of travel and tourism marketing
28
Business strategy and the environment
26
International journal of contemporary hospitality management
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Discussion paper / Centre for Economic Policy Research
24
Journal of advertising : official publication of the American Academy of Advertising
24
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ECONIS (ZBW)
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1
Still on their honeymoon : a five year case study of an American Hockey League team and the reasons for their continued success
Bogle, Kimberly L.
;
Blais, Douglas D.
;
Eisenberg, Jeff
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003816787
Saved in:
2
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
3
How does the stadium atmosphere at a college football game affect behavioral intentions across gender lines? The mediating role of spectators satisfaction
Jensen, Richard W.
;
Limbu, Yam B.
;
Choi, Jeonghwan
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011618307
Saved in:
4
Football in Brazil : what brings fans/consumers to stadiums and arenas in the city of São Paulo
Mazzei, Leandro Carlos
;
Moraes, Ivan Furegato
;
Oliveira …
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 193-210
Persistent link: https://www.econbiz.de/10012523285
Saved in:
5
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
6
What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev
;
Kapoor, Ankur
- In:
International journal of Indian culture and business …
15
(
2017
)
2
,
pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
Saved in:
7
A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Monaghan, Daniel
;
League, Daniel Read
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10013532052
Saved in:
8
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
9
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
10
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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