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Machine learning for product choice prediction

Martínez-Garmendia, Josué - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 656-667

Persistent link: https://www.econbiz.de/10015138125

Risks of observable and unobservable biases in artificial intelligence predicting consumer choice

Teleaba, Florian; Popescu, Sorin; Olaru, Marieta; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 102-119

Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a...

Persistent link: https://www.econbiz.de/10012821258

Using EEG to predict consumers' future choices

Telpaz, Ariel; Webb, Ryan; Levy, Dino J. - In: Journal of marketing research : JMR 52 (2015) 4, pp. 511-529

Persistent link: https://www.econbiz.de/10011337506

Customer choice prediction based on transfer learning

Zhu, Bing; He, Changzheng; Jiang, Xiaoyi - In: Journal of the Operational Research Society : OR 66 (2015) 6, pp. 1044-1051

Persistent link: https://www.econbiz.de/10011378876

Utilizing case-based reasoning for consumer choice prediction based on the similarity of compared alternative sets

Seo, Sang Yun; Kim, Sang Duck; Jo, Seong Chan - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 221-228

Persistent link: https://www.econbiz.de/10012667290

Overcoming the blockchain technology credibility gap

Mazzù, Marco Francesco; Pozharliev, Rumen; Andria, Alberto - In: Psychology & marketing 40 (2023) 9, pp. 1791-1807

Persistent link: https://www.econbiz.de/10014338325

Switching up the delivery game : understanding switching intention to retail drone delivery services

Sham, Rohana Binti; Chong, Han Xi; Aw, Eugene Cheng-Xi; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014371719

The heritability of moral standards for everyday dishonesty

Loewen, Peter J.; Dawes, Christopher T.; Mažar, Nina; … - In: Journal of economic behavior & organization : JEBO 93 (2013), pp. 363-366

Persistent link: https://www.econbiz.de/10010199685

Identifying the effects of unjustified confidence versus overconfidence : lessons learned from two analytic methods

Parker, Andrew M.; Stone, Eric R. - In: Journal of behavioral decision making 27 (2014) 2, pp. 134-145

Persistent link: https://www.econbiz.de/10010347805

Responses toward corporate crisis and corporate advertising

Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665

Persistent link: https://www.econbiz.de/10010467257