The purpose of this paper is: to explain the relative influence of attitude, subjective norm, and perceived behavioral control on purchase intention of the 2010 FIFA World Cup sponsored products; and to compare the purchase intention of American and Korean spectators toward sponsoring products...

The article discusses the relationship between volunteer motivation and volunteer satisfaction and behavioral intent at a Professional Golf Association tour event. The authors report on the importance of volunteers for the successful operation and management of sporting events. In their study,...