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National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014

Gázquez-Abad, Juan Carlos - 2014

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Persistent link: https://www.econbiz.de/10014020711

Olive-oil purchase behaviour : culture and food habits

Gázquez-Abad, Juan Carlos - 2010

Persistent link: https://www.econbiz.de/10008702931

Olive-Oil Purchase Behaviour : Culture and Food Habits

Gázquez-Abad, Juan Carlos - 2010

Intro -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- CONTENTS -- PREFACE -- Chapter 1 INTRODUCTION -- Chapter 2 FOOD CHOICE RESEARCH. ASPECTS INFLUENCING OLIVE-OIL CONSUMER CHOICE -- 2.1. FOOD HABITS AND CONSUMER BEHAVIOR --...

Persistent link: https://www.econbiz.de/10012684696

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

The concept of flow in online consumer behavior

Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014

Persistent link: https://www.econbiz.de/10010234041

Purchasing through social platforms with buy buttons : a basic hierarchical sequence

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Journal of organizational computing and electronic commerce 30 (2020) 1, pp. 67-87

Persistent link: https://www.econbiz.de/10012264449

Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems

Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos - In: E-business issues, challenges and opportunities for …, (pp. 350-364). 2011

Persistent link: https://www.econbiz.de/10008746803