Willingness to pay (WTP) is known to be lower for remanufactured products than for comparable new products. Normative work to date has assumed that a consumer's WTP for a remanufactured product is a fraction, called discount factor, of the consumer's WTP for a corresponding new product, and that...

In this paper, we model a firm that can reduce its carbon footprint in the presence of a segment of eco-conscious consumers, who consider the product's carbon footprint when making purchasing decisions. The firm can reduce its controllable emissions, at increased fixed and variable costs, and it...

Consider a retailer using sponsored search marketing together with dynamic pricing. The retailer’s bid on a search keyword affects the retailer’s rank among the search results. The higher the rank, the higher the customer traffic and the customers’ willingness-to-pay will be. Thus, the...

Online retailers tend to outsource their trade-in programs to third-party trade-in managers, who acquire and resell products in the secondary market. Motivated by such practice, we analyze, both analytically and empirically, how the introduction of trade-in programs impacts new and used product...

Problem Definition: Empirical research on retail operations has examined various online shopper behaviors that impact retailer performance, such as product search, substitution, cart abandonment, and returns. However, an important post-purchase shopping behavior has been largely overlooked by...