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A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
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Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939
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Experiential approach to the determinants of online word-of-mouth behavior
Yoon, Sung-joon; Han, Hee-eun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10010405822
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Antecedents of consumer animosity and the role of product involvement on purchase intentions
Park, Ji Eun; Yoon, Sung-Joon - In: American journal of business : applying research to … 32 (2017) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10011799613
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A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho; Yoon, Sung-Joon - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 74-93
Persistent link: https://www.econbiz.de/10012423202