This research paper investigates the level of product quality based on the dimensions of quality. Customers' priorities when purchasing a two wheeler have been analyzed for different manufacturers using a structured questionnaire. This study uses both an empirical and a fuzzy logic approach to...

Winning heart of customers is preeminent main design of any business organization in global business environment. This paper explored customer's priorities while purchasing a two wheeler automobile segment using Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity...