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Media formats of advertising
Lin, Song - In: Marketing science 43 (2024) 5, pp. 1031-1051
Persistent link: https://www.econbiz.de/10015197035
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Harbingers of failure
Anderson, Eric T.; Lin, Song; Simester, Duncan; Tucker, … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011349928
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An online reviews information fusion method and its application to public property service quality evaluation
Lin, Shanshan; Zuo, Wenjin; Lin, Hualin; Hu, Qiang - In: International journal of strategic property management 26 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013415576
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Service for specialized and digitalized : consumer switching perceptions of e-commerce in specialty retail
Liu, Anne Yenching; Lin, Sungmin - In: Managerial and decision economics : MDE ; the … 44 (2023) 3, pp. 1521-1533
Persistent link: https://www.econbiz.de/10014297138