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Consumer behaviour
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
6
Social web
6
Distribution channel
5
Marketing management
5
Marketingmanagement
5
Vertriebsweg
5
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Brand management
3
Customer satisfaction
3
Digitalisierung
3
Digitization
3
Kundenzufriedenheit
3
Markenführung
3
Affective climate
2
Affective events theory
2
Algorithm
2
Algorithmus
2
Artificial intelligence
2
Big Data
2
Big data
2
Brand image
2
CRM capabilities
2
Capability approach
2
Capability-Ansatz
2
Competitive advantage
2
Customer analysis
2
Customer feedback
2
Customer performance
2
Customer relationship management
2
Customers
2
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English
8
German
1
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Herhausen, Dennis
9
Grewal, Dhruv
4
Emrich, Oliver
2
Kipfelsberger, Petra
2
Schoegel, Marcus
2
Schögel, Marcus
2
Aregger, Melanie
1
Blut, Markus
1
Bruch, Heike
1
Cummings, Krista Hill
1
El-Manstrly, Dahlia
1
Grewal, Lauren
1
Guha, Abhijit
1
Henkel, Sven
1
Kleinlercher, Kristina
1
Ludwig, Stephan
1
Ordenes, Francisco Villarroel
1
Roggeveen, Anne L.
1
Rudolph, Thomas
1
Schulten, Matthias Bernhard
1
Verhoef, Peter C.
1
Wulf, Jochen
1
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Journal of marketing
2
Journal of retailing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Journal of marketing research
1
Journal of retailing and consumer services
1
Multichannel-Management
1
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ECONIS (ZBW)
9
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1
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
3
Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis
;
Schögel, Marcus
;
Schulten, Matthias …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
Saved in:
4
Energizing companies through customer compliments
Kipfelsberger, Petra
;
Bruch, Heike
;
Herhausen, Dennis
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10010494833
Saved in:
5
Smart inspiration at the point of sale : connecting in-store ad-impressions with purchase data
Herhausen, Dennis
;
Henkel, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 26-33
Persistent link: https://www.econbiz.de/10012003306
Saved in:
6
Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia
;
Herhausen, Dennis
;
Guha, Abhijit
; …
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
9
Konsumentenverwirrtheit in Mehrkanalsystemen : Identifikation der Ursachen, Konsequenzen und Reduktionsstrategien für Handelsunternehmen
Schögel, Marcus
- In:
Multichannel-Management
,
(pp. 39-54)
.
2010
Persistent link: https://www.econbiz.de/10014565760
Saved in:
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