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Consumer behaviour
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Journal of marketing management : MM
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ECONIS (ZBW)
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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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Consumer motivation for product disposal and its role in acquiring products for reuse
Simpson, Dayna
;
Power, Damien
;
Riach, Kathleen
; …
- In:
Journal of operations management
65
(
2019
)
7
,
pp. 612-635
Persistent link: https://www.econbiz.de/10012122116
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