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Consumer behaviour
Konsumentenverhalten
104,038
Theorie
20,771
Theory
20,706
Preismanagement
18,965
Pricing strategy
18,940
Beziehungsmarketing
13,386
Relationship marketing
13,379
Online retailing
9,293
Online-Handel
9,293
Brand management
9,206
Markenführung
9,206
Markenimage
8,075
Brand image
8,048
Customer satisfaction
7,603
Kundenzufriedenheit
7,603
Social Web
7,338
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7,338
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7,162
Brand
7,140
Einzelhandel
5,979
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5,932
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5,924
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5,907
Retail trade
5,884
United States
5,708
Experiment
5,639
Dienstleistungsqualität
5,620
Service quality
5,620
Electronic Commerce
5,467
E-commerce
5,326
Deutschland
5,151
Werbewirkung
5,079
Advertising effects
5,046
Structural equation model
4,885
Strukturgleichungsmodell
4,865
Germany
4,840
Emotion
4,547
Werbung
4,168
Marketingmanagement
4,102
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Han, Heesup
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Belk, Russell W.
134
Mattila, Anna S.
128
Grunert, Klaus G.
108
Phau, Ian
101
Septianto, Felix
96
Loureiro, Sandra Maria Correia
93
Lusk, Jayson L.
92
Dwivedi, Yogesh K.
90
Wansink, Brian
90
Grewal, Dhruv
85
Agarwal, Sumit
84
Gierl, Heribert
81
Law, Rob
81
Huber, Frank
80
Herrmann, Andreas
79
Nayga, Rodolfo M. <Jr.>
79
Bauer, Hans H.
78
Sheth, Jagdish N.
78
Usman, Osly
78
Bagozzi, Richard P.
76
Wiedmann, Klaus-Peter
76
Chintagunta, Pradeep K.
73
Paul, Justin
73
Khare, Arpita
71
Kim, Jungkeun
71
Verhoef, Peter C.
70
Cherchye, Laurens
69
Foxall, Gordon R.
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
67
Janssen, Maarten C. W.
66
Stavins, Joanna
65
Sutter, Matthias
65
Hollebeek, Linda D.
64
Kim, Seongseop
64
Woodside, Arch G.
64
Laroche, Michel
62
Thaichon, Park
62
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London Economics
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IPSOS
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Consumers, Health, Agriculture and Food Executive Agency
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American Marketing Association
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IGI Global
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International Energy Agency
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
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Universität Mannheim
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11
Österreichisches Institut für Wirtschaftsforschung
11
European Central Bank
10
World Bank
10
Deutscher Dialogmarketing Verband
9
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9
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Journal of business research : JBR
2,489
Journal of retailing and consumer services
2,406
International journal of hospitality management
943
International journal of consumer studies
921
Psychology & marketing
824
NBER working paper series
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
Asia Pacific journal of marketing and logistics
557
The journal of product & brand management
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Tourism management : research, policies, practice
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442
Management science : journal of the Institute for Operations Research and the Management Sciences
438
Marketing science
418
Journal of travel and tourism marketing
413
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
402
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
390
European journal of marketing : EJM
389
Marketing letters : a journal of research in marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
367
Journal of marketing communications
366
Journal of the Academy of Marketing Science
365
Journal of international consumer marketing
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Journal of marketing management : MM
362
Journal of marketing
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Technological forecasting & social change : an international journal
355
Cogent business & management
354
The journal of services marketing
340
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
Journal of Islamic marketing
319
Journal of hospitality marketing & management
318
Young consumers : insight and ideas for responsible marketers
315
International journal of retail & distribution management
311
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
Food policy : economics planning and politics of food and agriculture
306
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ECONIS (ZBW)
104,019
Other ZBW resources
12
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1
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
2
Fake discounts drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
3
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
4
Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
-
2016
-
1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
Saved in:
5
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
6
Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels
Himbert, Lena
-
2016
Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .
Persistent link: https://www.econbiz.de/10014019955
Saved in:
7
Preis und Convenience - Erfolgsfaktoren der Lebensmitteldiscounter : eine empirische Untersuchung am Beispiel von Aldi und Lidl mit Entwicklung eines Kausalmodells
Schmalhaus, Daniel
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010253482
Saved in:
8
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
Saved in:
9
Die Discountisierung der Gesellschaft : Dimensionen eines Megatrends
Fritz, Wolfgang
;
Lorenz, Bettina
;
Hauser, Ulrike
-
2007
Persistent link: https://www.econbiz.de/10003356171
Saved in:
10
Der Discountisierungstrend in Wirtschaft und Gesellschaft
Fritz, Wolfgang
;
Lang, Franz Peter
- In:
Gesellschaft im Wandel : aktuelle ökonomische …
,
(pp. 37-70)
.
2008
Persistent link: https://www.econbiz.de/10003802236
Saved in:
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