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The end of expressionism : a conditional approach to bounded emotionality in organizations / Claire E. Ashton-James -- Leveraging emotions in value management of brands and products / Leslie J. Harrington -- The intentional use of service recovery strategies to influence consumer emotion,...
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Poor complaint management may result in organizations losing customers and revenue. Consumers exhibit negative emotional responses when dissatisfied and this may lead to a complaint to a third-party organization. Since little information is available on the role of emotion in the consumer...
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