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JMM : the international journal on media management
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The journal of services marketing
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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2
The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions : an empirical analysis
Haenlein, Michael
;
Kaplan, Andreas
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 458-470
Persistent link: https://www.econbiz.de/10009672325
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