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Consumer behaviour
Advertising
51
Werbung
51
Konsumentenverhalten
50
Meta-analysis
36
Meta-Analyse
34
Advertising effects
32
Werbewirkung
32
Theorie
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Deutschland
17
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16
Market research
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Beziehungsmarketing
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Humor
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meta-analysis
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Brand
7
Brand image
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7
Markenartikel
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Online-Marketing
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Psychology of advertising
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English
46
German
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Eisend, Martin
49
Apaolaza, Vanessa
3
Hartmann, Patrick
3
Hermann, Erik
3
Hudders, Liselot
3
Rosengren, Sara
3
Rößner, Anna
3
Tarrahi, Farid
3
Bayón, Tomás
2
Cauberghe, Verolien
2
Cénophat, Sadrac
2
Dens, Nathalie
2
Karpinska-Krakowiak, Malgorzata
2
Kuß, Alfred
2
Mandler, Timo
2
Möller, Jana
2
Pelsmacker, Patrick de
2
Pick, Doreén
2
Schuchert-Güler, Pakize
2
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Biswas, Dipayan
1
Borges, Adilson
1
D'Souza, Clare
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Meulenaer, Sarah
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Diehl, Sandra
1
Dost, Florian
1
Fell, Anja
1
Fernández, Paula
1
Grewal, Dhruv
1
Gvili, Yaniv
1
Haas, Alexander
1
Ivanov, Lachezar
1
Jochims, Bruna
1
Jäger, Tilmann
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ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Advances in advertising research
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service research
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
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Wirtschaftspsychologie
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ECONIS (ZBW)
49
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1
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
2
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
3
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
4
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
5
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
6
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
7
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
8
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
9
Das Glücksempfinden des Konsumenten
Schuchert-Güler, Pakize
;
Eisend, Martin
;
Lütters, Holger
-
2001
Persistent link: https://www.econbiz.de/10001599817
Saved in:
10
Non-price determinants of German consumers' inclination to purchase counterfeit products
Schuchert-Güler, Pakize
;
Eisend, Martin
-
2003
Persistent link: https://www.econbiz.de/10001763396
Saved in:
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