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~subject:"Consumer behaviour"
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Creating loyalty towards magaz...
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Consumer behaviour
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Brand image
15
Beziehungsmarketing
14
Media industries
14
Mediensektor
14
Relationship marketing
14
Markenimage
13
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Dynamic capabilities
9
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Dynamische Kompetenzen
8
Innovation
6
Innovation management
6
Innovationsmanagement
6
Marketing management
6
Marketingmanagement
6
Website
6
Führungskräfte
5
Internet
5
Magazine publishing
5
Managers
5
Press publisher
5
Presseverlag
5
Schweden
5
Sweden
5
Viral marketing
5
Virales Marketing
5
Zeitschriftenverlag
5
Augmented reality
4
Cognition
4
Communication
4
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Online availability
All
Undetermined
20
Free
4
Type of publication
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Article
29
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
30
Author
All
Tarkiainen, Anssi
15
Stocchi, Lara
13
Sipilä, Jenni
7
Pourazad, Naser
5
Sundqvist, Sanna
5
Fuller, Rachel
4
Lavoye, Virginie
4
Michaelidou, Nina
4
Wright, Malcolm
4
Ellonen, Hanna-Kaisa
3
Herold, Kristiina
3
Mero, Joel
3
Pare, Vipul
3
Hair, Joseph F.
2
Jussila, Iiro
2
Kuivalainen, Olli
2
Sarstedt, Marko
2
Anesbury, Zachary
1
Arminen, Heli
1
Banelis, Melissa
1
Bellman, Steve
1
Chari, Simos
1
Driesener, Carl
1
Gregoric, Anna
1
Gruber, Thorsten
1
Haji, Iftakar
1
Harrigan, Paul
1
Hart, Cathy
1
Horppu, Marianne
1
Johansson, Anette
1
Kemps, Eva
1
Ludwichowska, Gosia
1
Micevski, Milena
1
Obukhovich, Svetlana
1
Petit, Olivia
1
Romaniuk, Jenni
1
Salojärvi, Hanna
1
Tanusondjaja, Arry
1
Tarkiainen, Anassi
1
Wikström, Patrik
1
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Published in...
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Journal of business research : JBR
4
Australasian marketing journal
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Media brands and branding
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
30
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1
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30
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1
Magazine online brand extensions : do they really affect brand loyalty?
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Kuivalainen, Olli
- In:
Media brands and branding
,
(pp. 53-77)
.
2008
Persistent link: https://www.econbiz.de/10003744924
Saved in:
2
Strategies for reducing the environmental impact of impulse buying
Obukhovich, Svetlana
;
Sipilä, Jenni
;
Tarkiainen, Anssi
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 195-211)
.
2023
Persistent link: https://www.econbiz.de/10014414218
Saved in:
3
Online content : who is willing to pay and for what?
Tarkiainen, Anssi
;
Arminen, Heli
;
Kuivalainen, Olli
- In:
International journal of business information systems : …
17
(
2014
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
Saved in:
4
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
5
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
Saved in:
6
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
7
Toward an improved conceptual understanding of consumer ambivalence
Sipilä, Jenni
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011975491
Saved in:
8
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni
;
Herold, Kristiina
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Saved in:
9
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina
;
Sipilä, Jenni
;
Tarkiainen, Anssi
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
Saved in:
10
Alternative pathways to utilizing customer knowledge : a fuzzy-set qualitative comparative analysis
Chari, Simos
;
Tarkiainen, Anssi
;
Salojärvi, Hanna
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5494-5499
Persistent link: https://www.econbiz.de/10011590551
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