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Consumer behaviour
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Message framing effects
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European journal of marketing : EJM
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Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena
;
Raschke, Robyn
;
Kachroo, Pushkin
; …
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
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