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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising

Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012260089

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement

Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61

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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Do consumers discriminate against foreign companies even when they are green?

Park, Yung-Hwal; Lehnert, Kevin; Kalliny, Morris - In: Journal of global marketing 31 (2018) 1, pp. 31-41

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Signals of global advertising appeals in emerging markets

Oyedele, Adesegun; Minor, Michael S.; Ghanem, Salma - In: International Marketing Review 26 (2009) 4/5, pp. 521-541

Purpose – The purpose of this paper is to investigate advertising appeals and cultural values in television advertisements from newly emerging markets. Specifically, the paper hypothesizes that the advertising appeals in the advertisements of sub‐Saharan African (SSA) emerging consumer...

Persistent link: https://www.econbiz.de/10014827471