The tremendous increase of the use of mobile phones in Bangladesh by the young users has expanded the cellular phones market that has also attracted the attention of the foreign investors. This article attempts to investigate underlying sets of consumer motives for using cellular phones in...

This paper tests Aaker and Keller's (1990) brand extension model that has been designed and tested in a series of developed economies to see if it applies to Bangladesh, a developing country. A questionnaire was developed using similar rating scales to those used b Aaker and Keller. The...

The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer's online shopping intention in Malaysia. This...

Value congruence (VC) and its impact on customers' satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer's satisfaction towards online banking and examine the mediating role...

There is a very high demand of the street foods in Dhaka city of Bangladesh. The reasons can be attributed by the tastes and varieties of foods, easily accessibility, low price, readily made, attraction to the foods, and above all, needs of the street people. Dhaka is the most populous city of...

There is a very high demand of the street foods in Dhaka city of Bangladesh. The reasons can be attributed by the tastes and varieties of foods, easily accessibility, low price, readily made, attraction to the foods, and above all, needs of the street people. Dhaka is the most populous city of...

Bangladesh is a densely populated country of the world. More than 170 million people live in this country. Mobile banking is a very important and new phenomenon in Bangladesh. In recent years, mobile banking has got highest importance by the customers in the country as it provides immense scope...

In recent years, hotel business became an important business in Bangladesh due to substantial increase of customers in this industry. The reasons can be attributed by the increase in health consciousness and social responsiveness of the customers. But the industry is not in a position to fulfill...