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Affect transfer from national brands to store brands in multi-brand stores

Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; … - In: Journal of retailing and consumer services 45 (2018), pp. 103-110

Persistent link: https://www.econbiz.de/10011929905

Luxury brands pursuing lifestyle positioning : effects on willingness to pay

Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303

Persistent link: https://www.econbiz.de/10012060072

Impulse versus opportunistic purchasing during a grocery shopping experience

Massara, Francesco; Melara, Robert D.; Liu, Sandra S. - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 361-372

Persistent link: https://www.econbiz.de/10010439169

Consumers' product-locating behavior : exploring the application of signal detection theory

Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520

Persistent link: https://www.econbiz.de/10003735891

In-Store Marketing and Consumer Value : Developing an Interactionist Approach to Investigate Consumer Buying Behavior (In-Store Marketing E Valore Per Il Cliente: Un Modello Interazionista Per Indagare L'Esperienza D'Acquisto)

Massara, Francesco - 2007

This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made through...

Persistent link: https://www.econbiz.de/10014026228

Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?

Porcheddu, Daniele; Usai, Antonio; Venturi, Alberto - In: The international review of retail, distribution and … 21 (2011) 3, pp. 215-231

Persistent link: https://www.econbiz.de/10009260852

Choices from identical options in a virtual shopping aisle

Porcheddu, Daniele; Venturi, Alberto - In: The open business journal 4 (2011) 1, pp. 36-45

Persistent link: https://www.econbiz.de/10009582736

An analysis of the relationships between human, technological and physical factors in the retail banking sector

Mason, Michela C.; Massara, Francesco; Raggiotto, Francesco - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 249-266

Persistent link: https://www.econbiz.de/10013277062