We use a survey to identify a consumer bias with regard to different sources of debt-financing. Less salient debt may generate psychological bene ts. This should be weighed against the possible economic costs of a sub-optimal capital structure, but low levels of financial literacy make it...

We report evidence that salience may have economically significant effects on homeowners' borrowing behavior, through a bias in favour of less salient but more costly loans. We outline a simple model in which some consumers are biased. Under plausible assumptions, the bias may affect prices in...

We report evidence that salience may have economically significant effects on homeowners' borrowing behavior, through a bias in favour of less salient but more costly loans. Survey evidence corroborates the existence of such a bias. We outline a simple model in which some consumers are biased...