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Consumer behaviour
Konsumentenverhalten
28
Advertising effects
22
Werbewirkung
22
Advertising
14
Werbung
14
Brand image
9
Markenimage
9
Brand management
7
Markenführung
7
Experiment
5
Psychology of advertising
4
Werbepsychologie
4
Bio-Lebensmittel
3
China
3
Chinese consumers
3
Cognition
3
Environmental consciousness
3
Green marketing
3
Kognition
3
Organic food
3
Personality trait
3
Persönlichkeitsmerkmal
3
USA
3
Umweltbewusstsein
3
United States
3
Viral marketing
3
Virales Marketing
3
Öko-Marketing
3
Altruism
2
Altruismus
2
Befragung
2
Brand
2
Brand equity
2
Consumer motivation
2
Consumer preferences
2
Corporate reputation
2
Credibility
2
E-commerce
2
Eigeninteresse
2
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12
Free
5
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Article
23
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
1
Sammelwerk
1
research-article
1
Language
All
English
29
Author
All
Kareklas, Ioannis
15
Muehling, Darrel D.
15
Joireman, Jeff
4
Zhao, Guangzhi
4
Laczniak, Russell N.
3
Muehling, Darrel
3
Weber, T. J.
3
Devezer, Berna
2
Gillespie, Brian
2
Pascal, Vincent J.
2
Sprott, David E.
2
Teng, Lefa
2
Vijayalakshmi, Akshaya
2
Aggarwal, Praveen
1
Biswas, Dipayan
1
Braxton, Dominique F.
1
Brundel, Frédéric F.
1
Cai, Yuanyuan
1
Carlson, Jeffrey
1
Coulter, Robin A.
1
Das, Gopal
1
Ehrich, Kristine R.
1
He, Jiaxun
1
Karabas, Ismail
1
King, Skyler
1
Lehmann, Donald R.
1
Li, Feng
1
Li, Weiwei
1
Liu, Lu
1
Liu, Richie
1
Liu, Richie L.
1
Lu, Taihong
1
Muehling, Darrell D.
1
Shen, Lulu
1
Spangenberg, Eric R.
1
Spangenberg, Eric Richard
1
Stem, Donald E.
1
Umesh, U.N.
1
Vaidyanathan, Rajiv
1
Wang, Alex
1
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Journal of marketing communications
7
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Green research, developments, and programs
1
Journal of Product & Brand Management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
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Source
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ECONIS (ZBW)
28
Other ZBW resources
1
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1
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
2
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
3
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
4
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
5
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
6
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
7
The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis
;
Muehling, Darrel D.
;
King, Skyler
- In:
Journal of business research : JBR
98
(
2019
),
pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
Saved in:
8
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
9
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
10
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
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