Many important findings and discoveries from science to everyday life are the result of serendipity, that is, the occurrence and development of events by chance in a happy or beneficial way. Serendipity is increasingly sought for in the domain of online shopping, where informational clutter and...

This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will...