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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel

Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27

Persistent link: https://www.econbiz.de/10010383432

The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine

Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34

Persistent link: https://www.econbiz.de/10012200118

Perceived resiliency : the influence of resilience narratives on attribution processes in selection

King, Danielle D.; Lyons, Brent; Phetmisy, Cassandra N. - In: Journal of vocational behavior 131 (2021), pp. 1-22

Persistent link: https://www.econbiz.de/10013271257

Organic consumption as a change of mind? : exploring consumer narratives using a structural cognitive approach

Naspetti, Simona; Zanoli, Raffaele - In: Journal of international food & agribusiness marketing … 26 (2014) 4, pp. 258-285

Persistent link: https://www.econbiz.de/10010431550

Narratives and metaphors in service development

Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371

Persistent link: https://www.econbiz.de/10008688962

Revealing past identity of upcycled products : how simple narrative improve product perception

Mege, Stacia Reviany; Oematan, Grouse - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 192-207

narrative about repurposed products can generate higher perception of product biography, product appeal, felt specialness, and … involving 103 university students was conducted. Two upcycled products (pouch and bag) with simple narrative were used as …. Theoretical Contribution/Originality: This research contribute in filling the gap of the impact of storytelling with simple …

Persistent link: https://www.econbiz.de/10012886894

Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements

Sharma, Daneshwar; Meena, Rahul - In: Journal of marketing communications 30 (2024) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10014529138

Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy

Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130

Persistent link: https://www.econbiz.de/10009774919

How motivation really works : towards an emoto-motivation paradigm

Hunter, Murray - In: Economics, management and financial markets 7 (2012) 4, pp. 138-196

Persistent link: https://www.econbiz.de/10009740969

Perceptions of authenticity in a Malaysian homestay : a narrative analysis

Mura, Paolo - In: Tourism management : research, policies, practice 51 (2015), pp. 225-233

Persistent link: https://www.econbiz.de/10011414964