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Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
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Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1044-1051
Persistent link: https://www.econbiz.de/10009755360
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Spillover of distrust from domestic to imported brands in a crisis-sensitized market
Gao, Hongzhi; Zhang, Hongxia; Zhang, Xuan; Knight, John G. - In: Journal of international marketing 23 (2015) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010520810
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How risky are services? : an empirical investigation on the antecedents and consequences of perceived risk for hotel service
Sun, Jin - In: International journal of hospitality management 37 (2014), pp. 171-179
Persistent link: https://www.econbiz.de/10010354186
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Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
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A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
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Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
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Do maximizing consumers engage more in conspicuous consumption?
Luan, Mo; Sun, Jin; Li, Hong - In: Journal of consumer behaviour 22 (2023) 5, pp. 1146-1157
Persistent link: https://www.econbiz.de/10014380354
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The effect of attribute alignability on service evaluation : the moderating role of uncertainty
Sun, Jin; Keh, Hean Tat; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 831-847
Persistent link: https://www.econbiz.de/10009686798