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App'ification of enterprise software : evaluating mobile app characteristics enabling online purchase and their portability to enterprise application software : whitepaper

Wenzel, Stefan - 2014

Enterprise application software vendors seek to re-produce the success story of consumer mobile apps in their domain. Like private users, business users ask for flexible, consumer-grade applications for their daily work. However, enterprise software applications do not meet those expectations...

Persistent link: https://www.econbiz.de/10011540772

Preisgestaltung im Neuproduktkontext : eine Analyse der Kundenwahrnehmungen und des organisationalen Entscheidungsprozesses

Feurer, Sven - 2015

Persistent link: https://www.econbiz.de/10010460785

Overcoming the negative role of nostalgia in consumer reactions to automated products

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, … - In: The journal of product innovation management : an … 39 (2022) 6, pp. 871-890

Persistent link: https://www.econbiz.de/10013465346

Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality

Feurer, Sven; Haws, Kelly L. - In: Journal of business research : JBR 149 (2022), pp. 630-639

Persistent link: https://www.econbiz.de/10013325665

Applying configurational theory to build a typology of ethnocentric consumers

Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - In: International marketing review 33 (2016) 3, pp. 351-375

Persistent link: https://www.econbiz.de/10011486975

Comparing the incomparable? : how consumers judge the price fairness of new products

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 272-283

Persistent link: https://www.econbiz.de/10011398540

Divide tariffs and prosper? : a focus on the role of need for cognition

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine - In: Marketing : ZFP ; journal of research and management 37 (2015) 2, pp. 101-108

Persistent link: https://www.econbiz.de/10011560950

Consumers' response to really new products : a cohesive synthesis of current research and future research directions

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, … - In: International journal of innovation management 25 (2021) 8, pp. 2150092-1-2150092-42

Persistent link: https://www.econbiz.de/10012813327

Spring forward = fall back? : the effect of daylight saving time change on consumers' unhealthy behavior

Janakiraman, Ramkumar; Kamatham, Sri Harsha; Feurer, Sven; … - 2024

Persistent link: https://www.econbiz.de/10015373434

Really rewarding rewards : strategic licensing in long-term healthy food consumption

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 268-287

Persistent link: https://www.econbiz.de/10013349057