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"Out with the old" : an evaluation of the relevance of traditional Chinese cultural beliefs in today's China

Willis, Mike; Quan, Veng - In: Journal of East-West business 15 (2009) 1, pp. 50-91

Persistent link: https://www.econbiz.de/10003867457

Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave

Yoon, Sungjoon; Park, Yoon-Joo - In: Journal of international trade & commerce 12 (2016) 6, pp. 115-137

Persistent link: https://www.econbiz.de/10011796888

The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia

Intharacks, Jamealla; Chikweche, Tendai; Stanton, John - In: Journal of international consumer marketing 35 (2023) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10014321452

Blown Away : Bombs, Networks and Ethnocentrism

Tilson, William - 2017

Does bombing those involved in terrorist activities accomplish its goals of reducing the number of terrorists, or may it instead cause a growth in terrorist numbers? To answer this question, we first seek a behavioral approach to the causes of terrorism. Next, without the ability to conduct...

Persistent link: https://www.econbiz.de/10012956861

Global use and access of social networking web sites : a national culture perspective

Gong, Wen; Stump, Rodney L.; Li, Zhan G. - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10010336923

Consumer ethnocentrism, market mavenism and social network analysis

Cheah, Isaac; Shimul, Anwar Sadat - In: Australasian marketing journal 26 (2018) 3, pp. 281-288

Persistent link: https://www.econbiz.de/10011954285

Social networking sites : an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns

Stump, Rodney L.; Gong, Wen - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 117-142

Persistent link: https://www.econbiz.de/10011776980

The effects of expectation disconfirmations on customer outcomes in e-markets : impact of national culture

Song, Lei; Weisstein, Fei L.; Anderson, Rolph E.; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 217-229

Persistent link: https://www.econbiz.de/10011628602

A Brand Culture Approach to Chinese Cultural Heritage Brands

Schroeder, Jonathan E. - 2015

brands and their markets and culture-specific global brand development in emerging markets, such as China. Case studies are … that taps into China's rich cultural heritage, instead of relying on cheap mass production; connecting to ideas of …

Persistent link: https://www.econbiz.de/10013024542

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752