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Consumer behaviour
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Sun, Qin
11
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5
Ganesh, Gopala K.
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Paswan, Audhesh K.
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Lee, Dongdae
2
Paswan, Audhesh
2
Rajamma, Rajasree K.
2
Spears, Nancy
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1
Cardona, Adolfo Rudy
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1
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Soliman, Mahmoud A.
1
White, Darin
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Xavier, M. J.
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Journal of Services Marketing
3
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3
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2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
International Marketing Review
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
11
Other ZBW resources
6
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Exploring the study abroad journey : Chinese and Indian students in U.S. higher education
Sun, Qin
;
Nguyen, Thuy D.
;
Ganesh, Gopala K.
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012259376
Saved in:
2
Exploring the role of decision-making factors in international student marketing engagement
Nguyen, Thuy
;
Sun, Qin
;
Ganesh, Gopala K.
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10012179317
Saved in:
3
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
4
Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Zolfagharian, Mohamed Ali
;
Sun, Qin
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 345-357
Persistent link: https://www.econbiz.de/10008651285
Saved in:
5
Country branding using product quality
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
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6
Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Sun, Qin
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
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7
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
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8
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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9
Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy
;
Sun, Qin
;
Li, Fuan
;
White, Darin
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
Saved in:
10
Special issue: digital marketing and online consumer behavior in China
Sun, Qin
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012201071
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1
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