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Retailer Pricing Strategy and Consumer Choice Under Price Uncertainty

Danziger, Shai - 2015

This research examines how consumers choose retailers when they are uncertain about store prices prior to shopping. Simulating everyday choice, participants made successive retailer choices where on each occasion they chose a retailer and only then learned product prices. The results of a series...

Persistent link: https://www.econbiz.de/10013013152

Insights from the animal kingdom

Morwitz, Vicki G. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 572-585

Persistent link: https://www.econbiz.de/10010410174

Marketing extends beyond humans

Morwitz, Vicki G. - In: Journal of business research : JBR 61 (2008) 5, pp. 544-545

Persistent link: https://www.econbiz.de/10003709395

Divide and prosper : effects of partitioned prices on consumers' price recall and demand

Morwitz, Vicki G.; Greenleaf, Eric A.; Johnson, Eric J. - 1998

Persistent link: https://www.econbiz.de/10000997391

Measuring purchase intentions : a generalization of mere measurement effects and extension to self-generated validity effects

Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001826525

The role of stated intentions in new product purchase forecasting

Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002

Persistent link: https://www.econbiz.de/10001657439

Firm-sponsored satisfaction surveys : Positivity effects on customer purchase behavior? ; Report No. 04-121

Dholakia, Utpal M.; Morwitz, Vicki G.; Westbrook, Robert A. - In: MSI reports : working paper series (2004) 4, pp. 95-112

Persistent link: https://www.econbiz.de/10002708038

The self-generated validity of measured pruchase intentions

Chandon, Pierre (contributor); Morwitz, Vicki G. (contributor) - 2004 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002379195

Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions

Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671

Persistent link: https://www.econbiz.de/10009235362

Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer

Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 964-980

Persistent link: https://www.econbiz.de/10009501078