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Emotional response in a disjunction condition
Wang, Zuo-jun; Li, Shu; Jiang, Cheng-ming - In: Journal of economic psychology : research in economic … 33 (2012) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10009488975
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From quality to quantity : the role of common features in consumer preference
Su, Yin; Rao, Li-lin; Li, Xingshan; Wang, Yong; Li, Shu - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1043-1058
Persistent link: https://www.econbiz.de/10009687464
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Do shared features of offered alternatives have an effect in consumer choice?
Li, Shu; Zheng, Rui; Li, Li-Bo - In: Journal of economic psychology : research in economic … 28 (2007) 6, pp. 658-677
Persistent link: https://www.econbiz.de/10003602304
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Positive and negative affect in loss aversion : additive or subtractive logic?
Tang, Hui; Liang, Zhe; Zhou, Kun; Huang, Gui-Hai; Rao, … - In: Journal of behavioral decision making 29 (2016) 4, pp. 381-391
Persistent link: https://www.econbiz.de/10011625926
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Computation of subjective value does not always elicit alternative-based information searching in intertemporal choice
Zhang, Yang-Yang; Zhou, Lei; Li, Shu; Liang, Zhu-Yuan - In: Journal of behavioral decision making 35 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013464442
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The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong; Liu, Luning; Dequan, Zheng; Li, Bin - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
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Consumer preferences, cannibalization, and competition : evidence from the personal computer industry
Li, Bin; Li, Xinxin; Liu, Hongju - In: Management information systems : mis quarterly 42 (2018) 2, pp. 661-678
Persistent link: https://www.econbiz.de/10011878453
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Analysis model of the short-term search behaviour guidance of e-commerce platform users based on knowledge graph
Li, Bin; Zhou, Zhisheng - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 285-298
Persistent link: https://www.econbiz.de/10015066180