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Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

Persistent link: https://www.econbiz.de/10012134263

Promotion dynamics

Neslin, Scott A.; Heerde, Harald J. van - 2009

Persistent link: https://www.econbiz.de/10003928447

The brand switching fraction of promotion effects : unit sales versus elasticity decompositions

Heerde, Harald J. van; Gupta, Sachin; Wittink, Dick R. - 2002

Persistent link: https://www.econbiz.de/10001716127

Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

Optimizing retail assortments

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Incorporating context effects into a choice model

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Journal of marketing research : JMR 48 (2011) 4, pp. 767-780

Persistent link: https://www.econbiz.de/10009272370

Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing

Heerde, Harald J. van; Gijsbrechst, Els; Pauwels, Koen - In: MSI reports : working paper series (2007) 1, pp. 87-112

Persistent link: https://www.econbiz.de/10003605802

The challenge of retaining customers acquired with free trials

Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234

Persistent link: https://www.econbiz.de/10010526560

Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

Persistent link: https://www.econbiz.de/10011349862

Losses loom longer than gains : modeling the impact of service crises on perceived service quality over time

Gijsenberg, Maarten J.; Heerde, Harald J. van; Verhoef, … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 642-656

Persistent link: https://www.econbiz.de/10011349867