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Individual characteristics and garment consumption in Japan
Huang, Yiping; Lu, Weiguo - 1994
Persistent link: https://www.econbiz.de/10000882482
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Buy now, pay later as liquidity insurance : evidence from an early experiment in China
Ji, Yang; Wang, Xue; Huang, Yiping; Chen, Shu; Wang, Fang - In: China economic review : an international journal 80 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014337095
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The changing face of consumer credit : evidence from a big tech platform in China
Hu, Jiayin; Huang, Yiping; Liu, Jialin - In: Pacific-Basin finance journal 83 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014491175
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A penny saved is a penny earned : how money-view and self-view jointly influence consumer financial behaviour
Kim, Min Jung; Huang, Yanliu; Chen, Haipeng - In: International journal of consumer studies 46 (2022) 2, pp. 449-458
Persistent link: https://www.econbiz.de/10013162266
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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
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Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.; Huang, Yanliu; Suher, Jacob; Inman, J. Jeffrey - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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Tradeoffs in the dark : the effect of experience on extrapolated consumer preferences
Huang, Yanliu; Meyer, Robert J. - 2009
Persistent link: https://www.econbiz.de/10003842052
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The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei; Huang, Yanliu; Simonson, Itamar - In: Journal of marketing 78 (2014) 6, pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
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Crowdsourcing new product ideas under consumer learning
Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2138-2159
Persistent link: https://www.econbiz.de/10010462000