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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
53
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
22
Service quality
21
Dienstleistungsqualität
20
Kundenzufriedenheit
20
Marketing
11
India
10
Indien
10
Theorie
10
Theory
10
Viral marketing
9
Virales Marketing
9
Brand management
8
Confidence
8
Einzelhandel
8
Markenführung
8
Retail trade
8
Social Web
8
Social web
8
Vertrauen
8
Brand image
7
Game theory
7
Markenimage
7
Spieltheorie
7
Beschwerdemanagement
6
Brand
6
Complaint management
6
Emerging economies
6
Higher education institution
6
Hochschule
6
Internet marketing
6
Lieferantenmanagement
6
Markenartikel
6
Online-Marketing
6
Perception
6
Schwellenländer
6
Service failure
6
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Online availability
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Undetermined
37
Free
6
Type of publication
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Article
47
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles written by one author
4
Sammlung
4
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Mehrbändiges Werk
1
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1
research-article
1
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Language
All
English
54
Author
All
Balaji, M. S.
46
Roy, Sanjit
10
Jiang, Yangyang
9
Jha, Subhash
8
Krishnan, Balaji C.
7
Sheth, Jagdish N.
5
Sarkar Sengupta, Aditi
3
Bang, Nguyen
2
Bhattacharyya, Jishnu
2
Das, Manish
2
Dwivedi, Yogesh K.
2
Jebarajakirthy, Charles
2
Kapoor, Payal S.
2
Kok Wei Khong
2
Lassar, Walfried M.
2
Luo, Jun
2
Lyu, Cenhua
2
Ponnam, Abhilash
2
Quazi, Ali
2
Sadeque, Saalem
2
Saha, Victor
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Stafford, Marla Royne
2
Zhang, Junhui
2
Adapa, Sujana
1
Alatalo, Sari
1
Azeem, Muhammad Masood
1
Behl, Abhishek
1
Bhutani, Chitrakshi
1
Chakraborti, Rajdeep
1
Chong, Alain Yee Long
1
Chong, Alain Yee Loong
1
Dash, Manoj Kumar
1
Dawra, Jagrook
1
Deitz, George D.
1
Ettenson, Richard
1
Fazal-e-Hasan, Syed Muhammad
1
Fon Sim Ong
1
Fox, Alexa K.
1
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Published in...
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Journal of business research : JBR
10
International journal of hospitality management
4
Legends in marketing
4
Journal of retailing and consumer services
3
Psychology & marketing
3
Journal of Indian business research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Marketing Review
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of service theory and practice
1
Review of marketing research
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The internet of things in the modern business environment
1
The marketing review
1
The service industries journal
1
Tourism management : research, policies, practice
1
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Source
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ECONIS (ZBW)
53
Other ZBW resources
1
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1
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sarkar Sengupta, Aditi
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
2
Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sarkar Sengupta, Aditi
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
Saved in:
3
Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sarkar Sengupta, Aditi
;
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Journal of service theory and practice
34
(
2024
)
4
,
pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
Saved in:
4
Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
Saved in:
5
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
6
Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S.
- In:
Service business
9
(
2015
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10011296103
Saved in:
7
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
8
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
9
Customer-perceived value influence on luxury hotel purchase intention among potential customers
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013552661
Saved in:
10
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
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