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City events: short and serial reproduction effects on the city's image?

Gelders, Dave; van Zuilen, Bart - In: Corporate Communications: An International Journal 18 (2013) 1, pp. 110-118

focused on two key variables (differentiation and the duration of effects). Neither other variables, nor stakeholders other …

Persistent link: https://www.econbiz.de/10014691822

Market structure analysis: a foundation for developing and assessing bank strategy

Young, Mark R. - In: International Journal of Bank Marketing 17 (1999) 1, pp. 20-25

market structure. Market structure analysis can assist the bank in identifying potential opportunities in differentiation and …

Persistent link: https://www.econbiz.de/10014760316

Differentiation by improving quality of services at the last touch point : The case of Tehran pharmacies

Dadfar, Hossein; Brege, Staffan - In: International Journal of Quality and Service Sciences 4 (2012) 4, pp. 345-363

Purpose – The purpose of this paper is to assess the quality of Tehran pharmacies' services and their impacts on the pharmaceutical firms, to highlight forces behind the current situation and suggest some improvements. This provides the means for pharmaceutical companies to differentiate...

Persistent link: https://www.econbiz.de/10014802502

AI (vs. human) recommendation on luxury services

Gonçalves, Ana Rita; Pinto, Diego Costa; Shuqair, Saleh; … - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 121-131). 2024

Persistent link: https://www.econbiz.de/10014501115

Sports as a component of nation branding initiatives : the case of Latvia

Brencis, Ainars; Ikkala, Jacob - In: The marketing review 13 (2013) 3, pp. 241-254

Persistent link: https://www.econbiz.de/10010237424

Case study: PetSmart searches for a sustainable strategy

Anselmo, Matthew J.; Brennan, David P.; Lundsten, Lorman L. - In: Journal of the Academy of Business Education : JABE 14 (2013) 1, pp. 117-132

Persistent link: https://www.econbiz.de/10009783371

On brands and word of mouth

Lovett, Mitchell J.; Peres, Renana; Shachar, Ron - In: Journal of marketing research : JMR 50 (2013) 4, pp. 427-444

Persistent link: https://www.econbiz.de/10009786188

Adding value to insurance products : the AXA Irish experience

Brophy, Richard - In: The journal of product & brand management 22 (2013) 4, pp. 293-299

Persistent link: https://www.econbiz.de/10009788451

City events : short and serial reproduction effects on the city's image?

Gelders, Dave; Zuilen, Bart van - In: Corporate communications : an international journal 18 (2013) 1, pp. 110-118

Persistent link: https://www.econbiz.de/10009711775

A data set of brands and their characteristics

Lovett, Mitchell; Peres, Renana; Shachar, Ron - In: Marketing science 33 (2014) 4, pp. 609-617

Persistent link: https://www.econbiz.de/10010403239