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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality

Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10012202444

How to motivate digital natives to write online reviews

Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517

Persistent link: https://www.econbiz.de/10015057554

Mobile advertising to hispanic digital natives

Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013167296

Longitudinal study of green marketing strategies that influence Millennials

Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-551

Persistent link: https://www.econbiz.de/10009663969

Trust and the online conversation : the case of online reviews

Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10010394710

Selling to millennials with online reviews

Mangold, W. Glynn; Smith, Katherine Taken - In: Business horizons 55 (2012) 2, pp. 141-153

Persistent link: https://www.econbiz.de/10009522397

Analysis of social media usage and relationship to profit margin among insurance companies

Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123

Persistent link: https://www.econbiz.de/10012607287

Using social media to stimulate the adoption of green energy

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of business and economics 21 (2022) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10013382226

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Selling to Millennials with Online Reviews

Mangold, Glynn - 2016

Millennials have heavily influenced social media's evolution into an important source of product information. They are increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials may wish to pay heed to online reviews. Which...

Persistent link: https://www.econbiz.de/10012980539