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Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti; Basu, Sumanta; Ray, Saibal; … - In: European journal of operational research : EJOR 292 (2021) 1, pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
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Analytical study of factors influencing consumer choice heterogeneity for the acceptance of functional foods (foods with health claims) in India
Sharma, Sourabh; Jawajala, Rajesh.P.; Jawajala, Amruta … - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 275-297). 2023
Persistent link: https://www.econbiz.de/10014429386
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Analysing antecedent and consequences of trust in m-commerce for sustainability in tourism industry in Uttarakhand
Anuj; Chauhan, Jitendra Singh; Agarwal, Pankaj; Kumar, … - In: International journal of electronic business : IJEB 19 (2024) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10015064052
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Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention : a study of food and fashion blogging
Sharma, Megha; Sahai, Prachi; Singh, Vinod Kumar; … - In: International journal of business and globalisation : IJBG 40 (2025) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10015394398