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Consumer behaviour
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International journal of Indian culture and business management
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Elements of task definition shopping situations : a study in context of products high on haptic salience
Abhishek
;
Sinha, P. K.
-
2014
Persistent link: https://www.econbiz.de/10010337566
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Elements of task definition shopping situations : a study of Indian customers in context of products high on haptic salience
Abhishek
;
Sinha, P. K.
- In:
International journal of Indian culture and business …
13
(
2016
)
2
,
pp. 243-265
Persistent link: https://www.econbiz.de/10011665063
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3
Modelling situational factors in variety seeking behaviour : a conceptual approach
Nanarpuzha, Rajesh
;
Abhishek
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10011665099
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4
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
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5
Shradhanjali.com : new address for memories of our ancestors
Ghura, Amarpreet Singh
;
Abhishek
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 323-329
Persistent link: https://www.econbiz.de/10011833433
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6
Do time constraint and emergency purchase situation exert same influence on shopping? : a study under haptic touch influence
Abhishek
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 242-251
Persistent link: https://www.econbiz.de/10011473213
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