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Consumer ethnocentrism and willingness to buy : Analyzing the role of three demographic consumer characteristics

Josiassen, Alexander; Assaf, A. George; Karpen, Ingo O. - In: International Marketing Review 28 (2011) 6, pp. 627-646

Purpose – The purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism. Further, the...

Persistent link: https://www.econbiz.de/10014827540

Consumer ethnocentrism and willingness to buy : analyzing the role of three demographic consumer characteristics

Josiassen, Alexander; Assaf, A. Georges; Karpen, Ingo O. - In: International marketing review 28 (2011) 6, pp. 627-646

Persistent link: https://www.econbiz.de/10009390028

The effects of customer voice on hotel performance

Assaf, A. Georges; Josiassen, Alexander; Cvelbar, … - In: International journal of hospitality management 44 (2015), pp. 77-83

Persistent link: https://www.econbiz.de/10010501234

Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions

Kock, Florian; Josiassen, Alexander; Assaf, A. Georges - In: Journal of international marketing 27 (2019) 3, pp. 43-59

Persistent link: https://www.econbiz.de/10012106865

Tourism ethnocentrism and its effects on tourist and resident behavior

Kock, Florian; Josiassen, Alexander; Assaf, A. Georges; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 427-439

Persistent link: https://www.econbiz.de/10011983342

Investigating place solidarity and consumer boycotting in threatening times : a study on the Ukraine-Russia conflict

Josiassen, Alexander; Lang, Eva; Nørfelt, Astrid; … - In: Journal of business research : JBR 182 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015130248

Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands

Josiassen, Alexander - In: Journal of marketing 75 (2011) 2, pp. 124-140

Persistent link: https://www.econbiz.de/10008935840

Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency

Josiassen, Alexander - In: Australasian marketing journal 18 (2010) 1, pp. 23-27

Persistent link: https://www.econbiz.de/10003940456

Country‐of‐origin contingencies: their joint influence on consumer behaviour

Josiassen, Alexander; Assaf, A. - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 3, pp. 294-313

Purpose – The purpose of this paper is to clarify the three‐way interaction among product‐country image, product‐origin congruency and product involvement on consumers' product‐related evaluations and purchase intentions. Design/methodology/approach – Data were gathered from 388...

Persistent link: https://www.econbiz.de/10014674706

Perceived authenticity of the visitor experience in museums : conceptualization and initial empirical findings

Hede, Anne-Marie; Garma, Romana; Josiassen, Alexander; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1395-1412

Persistent link: https://www.econbiz.de/10010414761